A market analysis studies the attractiveness and the dynamics of
a special market within a special industry.
It is part of the industry analysis and thus in turn of the global
Through all of these analyses, the strengths, weaknesses,
opportunitiesof a company can be and threats (SWOT) identified.
What you can do with marketing analytics
Centralized marketing database
Analytics require access to highly detailed marketing data, so marketers need to begin tracking this information now—preferably in one place.
Time series analytics: Unless an operational system stores historical data, a marketer cannot measure or understand marketing trends. Many marketing and sales solutions are operational and do not store historical information, requiring marketers who want to analyze their metrics for prior time periods to manually take data snapshots
Analyzing the present
Ad-hoc reporting and dashboards: On the other hand, marketing analytics experts will need the ability to delve deeply into the data and customize their ad-hoc reports. In this case, table-like reports and charts are most effective and allow analysts to “follow the scent” of particular insights as far as they need to go.
About Marketing Analytics
Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. By tracking and reporting on business performance data, diagnostic metrics, and leading indicator metrics, marketers will be able to provide answers to the analytics questions that are most vital to their stakeholders.
Marketing Analytics Services
Marketing Analytics gives all the possible data on a specific marketing campaign. And if done completely, you will not only get data from digital media but you can also keep track of what is shown.Read More