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Analysis

A market analysis studies the attractiveness and the dynamics of
a special market within a special industry.
It is part of the industry analysis and thus in turn of the global
environmental analysis.
Through all of these analyses, the strengths, weaknesses,
opportunitiesof a company can be and threats (SWOT) identified.

PROCESS

What you can do with marketing analytics

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Centralized marketing database

Analytics require access to highly detailed marketing data, so marketers need to begin tracking this information now—preferably in one place.

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Predicting future

Time series analytics: Unless an operational system stores historical data, a marketer cannot measure or understand marketing trends. Many marketing and sales solutions are operational and do not store historical information, requiring marketers who want to analyze their metrics for prior time periods to manually take data snapshots

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Analyzing the present

Ad-hoc reporting and dashboards: On the other hand, marketing analytics experts will need the ability to delve deeply into the data and customize their ad-hoc reports. In this case, table-like reports and charts are most effective and allow analysts to “follow the scent” of particular insights as far as they need to go.

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About Marketing Analytics

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. By tracking and reporting on business performance data, diagnostic metrics, and leading indicator metrics, marketers will be able to provide answers to the analytics questions that are most vital to their stakeholders.

  • Marketing Tracking
  • Services and Solutions
  • Predicting future
  • Reporting on the pas
  • Google Analytics
  • Analyzing the present
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Marketing Analytics

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Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and application.

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Services and Solutions

Marketing tracking is used, therefore, to keep track of those actions that are implemented by companies to get customers and sales.

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Marketing Tracking

Marketing Analytics gives all the possible data on a specific marketing campaign. And if done completely, you will not only get data from digital media but you can also keep track of what is shown.

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Conversion Optimization

To monitor marketing, an analytical tool is needed to interpret the origin of the visit.

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